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Sports Sponsorship

Icon Publishing are delighted to announce the publication of SPORTS SPONSORSHIP - A Professional's Guide, by Brian Sims the former marketing director of two Grand Prix teams, Lola Scuderia Italia F1 and Benetton F1. Amongst his many successes in F1, he brought FedEx and Gillette into the sport with multi-million dollar sponsorship deals.





Sports Sponsorship: A Professional's Guide offers long overdue advice on every aspect of the tough and often daunting task of seeking sports sponsorship. In these difficult economic times, the need for commercial funding across all sports is greater than ever. Written by one of international sport's most experienced and successful sponsorship sales exponents, the book is intended for sponsorship seekers at all levels, from grass roots sport up to the highest echelons of professional sports organisations. Parents of young competitors, faced with the increasingly difficult job of helping to fund their sports activities will find the book particularly beneficial, as will students involved in sports marketing education of all types.

"To be able to join forces with a publisher of the calibre of Autocourse is really exciting for me. We both realise that at all levels of sport, it's becoming increasingly difficult for people to find the sponsorship that they need. There's is no reason why anyone can't present a convincing case to businesses, providing that they understand that what companies are looking for. That, in my experience, is an affordable and measurable way of improving their bottom line. My new book will hopefully help readers to be able to achieve just that." The book takes readers through the entire process of sponsorship seeking, from deciding which companies to contact, what research is necessary, how to secure meetings, the selling tools that you need, as well as the best way to control the meeting itself. It's based entirely on Brian's practical experiences and is interspersed with in-depth examples of actual sponsorship deals and anecdotes of Brian's colourful and interesting life in the fast lane of international sports marketing.

Customers buying any book from will gain access to our historic digital archive of previous editions of the Autocourse Annual. To access the archive, sign-in using the username and password issued to you when purchasing your book.

On our books we are offering customers a discounted price plus a free postage and packing service*, however overseas orders will be subject to postage and packing charges of £5 for Northern Ireland, £9 for Europe and £10 for Worldwide this is a priority mail service to ensure secure and quick delivery of items. Larger/heavier books will incur a postage charge of £20 outside of Europe.

*The following books are sold at full price but benefit from free UK postage
Sports Sponsorship
Driving on the Edge

Autocourse Classic Calendar:
UK Mainland: £8.95
UK Channel Islands, Scottish Highlands, Ireland, N Ireland and Isle of Man: £9.95
Mainland Europe: £12.95
Rest of the World: £24.95

E-books will be subject to the following postage charges;

E-book bundle:
Europe: £7
Rest of the World: £9

Individual E-book:
UK: £3.50
Europe: £5
Rest of the World: £7